Bart Schutz – Wheel of Persuasion

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Bart Schutz – Wheel of Persuasion: Master Behavioral Strategies That Influence Decision-Making

Understanding human behavior isn’t just an advantage—it’s a game-changer in marketing, product design, and digital strategy. The Wheel of Persuasion course by Bart Schutz delivers a compelling framework built on scientific principles of consumer psychology, helping you ethically influence, guide, and convert.

Created by behavioral expert Bart Schutz, this training takes a neuroscience-backed approach to decode what drives choices, trust, and action. If you’re ready to go beyond assumptions and leverage what truly shapes user behavior, this course is a goldmine.

What Awaits You Inside the Wheel of Persuasion

Far more than theoretical knowledge, this immersive program blends psychological theory with direct application. You’ll explore:

• The full Wheel of Persuasion model, based on 50+ behavioral principles

• Proven techniques to optimize websites, landing pages, ads, and funnels

• Insights into subconscious decision-making and how to ethically align with it

• Tools to increase conversions, reduce friction, and enhance customer trust

• Behavioral segmentation: influencing different types of users effectively

• Psychological patterns like scarcity, social proof, cognitive ease, and more

Each module is rich with real-world case studies and actionable templates so you can immediately apply what you learn—whether you work in UX, copywriting, CRO, or product development.

Course Highlights

Behavioral Science Demystified
No academic jargon. Just practical breakdowns of key psychological drivers and how they appear in digital experiences.

The 6 Psychological Wheels
Explore six interrelated wheels that encompass emotional, cognitive, social, and contextual aspects of persuasion. Learn how to activate each for specific outcomes.

Conversion-Centered Design
Learn how subtle nudges can dramatically shift user behavior—without manipulation. Apply tested principles like anchoring, urgency, and authority the right way.

Live Examples and A/B Tests
Bart walks you through real experiments with measurable results, showing what works and why.

Behavioral Ethics
The course emphasizes responsible influence—ensuring your strategy respects user autonomy and builds long-term trust.

Who Should Take This Course?

This is a must-have program for:

• Digital marketers seeking a deeper edge in persuasion

• UX designers looking to improve user flow and satisfaction

• CRO experts aiming for higher engagement and ROI

• Entrepreneurs who want to craft psychologically smart experiences

• Product teams wanting to align features with user behavior

Why Learn From Bart Schutz?

With decades of hands-on experience in behavioral economics, Bart Schutz is one of the world’s leading voices in persuasive design and neuromarketing. His work combines scientific rigor with real-world business results, making him a trusted advisor to major brands globally.

This course captures that expertise in a structured, digestible format—designed to elevate your skills in a way that’s both measurable and lasting.

Download the Complete Course Package

Access the full version of the Bart Schutz Wheel of Persuasion course today and gain a powerful toolkit to build influence with integrity, insight, and precision.